Lee Hyori (이효리),
She's a South Korean singer.
For five years, Lee Hyori was the model for Lotte Liquor (처음처럼), making her its longest-serving endorser. According to Lotte, the market share of the company's soju brand rose from 11 to 15 percent while Lee modeled for it. Her contract ended in November 2012.
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And I always need you to turn into book my portfolio on Sketchoholic. Come here: http://www.sketchoholic.com/ideo and click on the "Push to shelf" button.
The only thing is you have to register to record your push.
